Okay, I know this is a blog about fashion and retail, but people in fashion gotta eat right? Or at least admire others who can. But I think in any business you can always learn from others despite the industry and to analyze what makes them successful. Come on… look at that line!
This is it…毫大大鸡排 (XXL Chicken Steak). Lesson 1: The name says it all. When you’re in line, someone will come around and pass you a plastic bag. So when you’re up, all you gotta do is open your bag and they stuff all that chick inside. It makes for a very efficient assembly line chick purchase. Lesson 2: Efficiency. Not only does the bag increase efficiency, studies have shown that 75% of people who took a bag at a store will buy something. Now you know why the sales stand at the door to offer you a bag at Victoria Secret. Okay, back to the chick. I’m sure its a mental thing as well, but people standing is that huge line would tend to keep waiting if they are already holding a bag ready for chick dumping. Lesson 3: Get your customers involve in the process.
I know it is only a tiny stand among many other food stands. But these people take their chicken very seriously. As you can tell by this guy in the picture, aiming that white pepper for an even spread. Lesson 4: Passion + Dedication.
When they say XXL, they really mean it. Look at the size of that thing. It’s like a half chicken for only 50 yuan (under 2$). That’s definitely bang for your bucks. Lesson 5: If you offer value and great products people will come.
Storevolution 